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MINIMALISM

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Minimalism is a style built on the principle 'less is more': clean lines, spare silhouettes, a restrained neutral palette and a complete rejection of excess ornament. Minimalism entered fashion powerfully in the 1990s (Calvin Klein, Jil Sander, Helmut Lang) as an answer to the excess of the previous decade. Here the essence is the quality of the fabric, an impeccable cut and proportion, not prints or trimmings. A minimalist wardrobe is a set of considered basics that combine easily and do not date with the seasons. This style demands particular discipline: when there is no décor, every detail, seam and fit must be perfect. Minimalism is associated with intelligence, calm and timeless elegance.

Minimalism in fashion formed in the 1990s as a reaction to the postmodern excess of the 1980s. The philosophy of Calvin Klein, Helmut Lang, and Jil Sander reduced to the formula «less is more» — less decor, more structure; less color, more silhouette power. This is the stylistic doctrine of thinkers and architects.

Ukrainian minimalists — Bevza, Litkovska, KSENIASCHNAIDER, The COAT — combine clean forms with technical fabrics and architectural details. Key palette: black, white, gray, beige, nude. Silhouettes — sheath dresses, oversized coats, sharply-cut suits. Accessories — minimal, with deliberate weight. A minimalist wardrobe is an investment in form, not in fashion.

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Distinction

Two opposing aesthetic philosophies. Minimalism preaches 'less is more': clean lines, a neutral palette, noble fabrics, an absence of ornament and an emphasis on cut and proportion. Maximalism, by contrast, celebrates excess: bold colour, clashing prints, layering, lavish decoration and eclecticism under the banner of 'more is more'. One strips away to the essence; the other accumulates for impact.

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