Digital printing

Digital printing is a modern technique of applying an image to fabric directly from a digital file using special inkjet printers that spray ink straight onto the cloth. Unlike stencil-based screen printing, digital printing needs no separate stencils for each colour, so it allows photographically complex, multicoloured images with fine gradients and countless shades to be reproduced without limit. It is ideal for small runs, individual orders and complex prints, giving high detail and speed. At the same time, large runs of simple images are cheaper to print by screen printing. Digital printing opened up almost boundless freedom for designers in creating prints. Digital printing is a technique of modern, high-precision image application, in which direct printing from a file onto fabric combines photographic detail, unlimited colour and flexibility, opening new possibilities for print design.