New Look

New Look is the revolutionary style presented by Christian Dior in 1947 that defined women's elegance for decades. After the austere, frugal war years, Dior proposed a return to lush, emphasised femininity: rounded 'soft' shoulders, a tightly cinched waist, and a full corolla skirt to mid-calf that used metres of fabric. The silhouette resembled a flower — no wonder Dior called women flowers. New Look shocked with its extravagance after the shortages, but quickly conquered the world, returning dreaminess and femininity to fashion. It defined the aesthetic of the 1950s and entered history forever as the moment Paris reclaimed its title as the capital of fashion. New Look is a symbol of the rebirth of beauty, glamour and triumphant, blooming femininity after years of austerity.