Maximalism

Maximalism is a bold, excessive style that professes the principle 'more is more', directly opposite to minimalism. It celebrates abundance, brightness and the combination of the incompatible: a riot of colours, a mix of prints and textures, layering, a mountain of accessories, sparkle, embroidery and décor. Maximalism is not afraid of overload — on the contrary, it makes of it an art of self-expression and joy. It is a style for the bold and confident, who see dress as a canvas for play, fantasy and personal statement. Designers such as Gianni Versace, Gucci of the Alessandro Michele era and the stylist Iris Apfel, with her cult of 'more is better', became icons of maximalism. Maximalism is a celebration of individuality, colour and carefree creative freedom, in which every detail shouts of the joy of life.