Ethnic

Ethnic (ethnic style) is a current that draws inspiration from the traditional folk dress of various cultures: its ornaments, cut, craft techniques and symbolism. It is embroidery, woven patterns, natural fabrics, characteristic silhouettes and ornaments carried over into modern clothing. The ethnic style celebrates cultural heritage, authenticity and hand-mastery, setting them against the facelessness of mass production. For Ukraine ethnic style has a special meaning: the vyshyvanka, sash belts, keptar coats, coral namysto are not exotica but a living, native tradition that modern designers boldly reinterpret. The ethnic style allows one to wear one's own or another culture with respect, creating looks with deep roots and a recognisable character.