PIN-UP

Pin-up is a playfully alluring retro style that grew out of the popular posters (pin-up — 'to pin on the wall') of the 1940s–50s depicting charming, smiling beauties. The pin-up aesthetic celebrates feminine curves and coquettish sensuality without vulgarity: figure-hugging pencil dresses or full skirts, an emphasis on the waist, deep necklines, stocking seams, red lipstick, winged eyeliner and victory-roll hairstyles. The illustrations of Gil Elvgren and stars such as Bettie Page and Marilyn Monroe became key images. Pin-up combines vintage glamour, femininity and a light, smiling provocation. Today it is a popular style for themed shoots, burlesque and retro events. Pin-up is a celebration of femininity, retro charm and that playful confidence which makes a look at once alluring and good-naturedly cheerful.