FRENCH CHIC

French chic is the aesthetic of effortless, 'careless' elegance associated with Parisian women. Its essence is to look refined as though no thought went into the look at all: minimum effort, maximum taste. The wardrobe rests on a few impeccable basics: a striped Breton top, a well-cut trench or blazer, slim jeans, a little black dress, ballet flats or loafers, a silk scarf and red lipstick as an accent. The palette is restrained and neutral, the silhouettes simple, and the chief weapon is the right fit and quality rather than quantity. French chic avoids excess, over-styled looks and showy fashion; it values naturalness, a light nonchalance (the famous 'je ne sais quoi') and confident femininity. Sung by the images of Coco Chanel, Jane Birkin and Brigitte Bardot, this aesthetic made the Parisian style a synonym for timeless elegance. French chic is the art of appearing flawless without any visible effort.