CHARM

A charm is a small decorative amulet pendant attached to a bracelet, chain or bag. Each charm usually has its own meaning or symbolism (a heart, a horseshoe, a star, a letter, a zodiac sign, a memorable place), so from them a personal, 'storytelling' collection is assembled, reflecting the history, passions and important events of the owner. Historically amulet charms were worn as talismans as far back as antiquity, and the fashionable enthusiasm for charm bracelets now fades, now returns, especially thanks to brands such as Pandora. Charms are collected, given for significant occasions, passed down as inheritances. A charm is a small amulet pendant with its own symbolic meaning, in which a talismanic tradition combines with the ability to assemble a personal, 'storytelling' collection that turns an ornament into a living chronicle of the owner's memories, passions and important events.