ART DECO

Art Deco is a luxurious, geometrically decorative style that reigned in the 1920s–30s and embraced everything: architecture, design, jewellery art and fashion. In dress, Art Deco is the era of the flappers: straight low-waisted dresses, rich decoration with sequins, beads and fringe, geometric patterns, vertical lines, precious sparkle and metallic shades. The style combined luxury with a machine, 'industrial' aesthetic of clean forms and symmetry. Art Deco embodied the spirit of freedom, jazz and a new, uninhibited life after the First World War. Its influence is still felt in eveningwear and jewellery whenever a look calls for the glamorous, geometric luxury of 'The Great Gatsby'.