Faux fur is a synthetic material (mostly of acrylic, modacrylic or polyester) created to imitate the look and feel of natural fur without using animal raw material. Modern faux fur can be remarkably realistic — from short clipped pile to long fluffy, in a multitude of colours and textures, including fantasy ones that do not exist in nature. Its main advantages are ethics (no animal harmed), affordability, easy care and durability. It is used for coats, gilets, collar and hood trims, accessories and décor. The rise of conscious consumption has made faux fur an ethical alternative chosen by more and more brands. Faux fur is a material of warmth, a luxurious look and an ethical choice, in which the beauty and softness of fur combine with care for animals and the planet.
